Perfect Potion was founded in 1991, by qualified Aromatherapists, Naturopaths and Acupuncturists, Salvatore Battaglia and Carolyn Stubbin. The company’s values are entrenched in environmental sustainability and conservation, with their aim to reconnect people with nature through aromatherapy. They follow a philosophy that harmonises social and environmental concerns, meeting various certifications in their product preparations. The company has proudly attained 3-Star ecoBiz Partnership, an achievement that recognises their commitment to the environment through consistent sustainability practices.

Perfect Potion demonstrate these practices everyday within their Indooroopilly store and at their Head Quarters/Warehouse. Some of these practises consist of:

• In-store refill stations: The store offers refill options for some of their most-loved products, encouraging customers to bring back their bottles and enjoy discounted prices when they refill. These refill products include; natural deodorants, organic rose water, and the Chakra Aromatic mist. By doing this simple practise Perfect Potion have been able to divert a lot of waste from landfill and recycling programs. Click here for more information about refill stations. 

 

• Sustainable Packaging & In-store Recycling Program: All of Perfect Potion’s packaging is carefully chosen with the planet in mind, incorporating materials such as glass, recycled cardboard and recycled PET. The store also has a recycling program, allowing customers to return used bottles & plastic waste to be recycled with their partner Terracycle, ensuring that packaging doesn’t end up in landfill. Click here for more information about recycling and packaging. 

 

• Sustainability at the Indooroopilly Store: At the Indooroopilly store, the team strive to go the extra mile to support Perfect Potion's sustainability ethos. The store manager Samantha, composts display flowers & the team’s lunch food scraps to her home compost system. They also recycle cardboard boxes by rehoming them within the community, and have filled the space with lush greenery, thanks to All the Green Things on level 1. These simple initiatives create a welcoming, eco-friendly atmosphere and help minimise their footprint while fostering a flourishing future.

 

• Solar-Powered Headquarters and Warehouse: The Perfect Potion HQ and warehouse in Banyo, Brisbane (where every product is created) is entirely powered by solar energy, further reducing their carbon footprint and demonstrating the company’s dedication to sustainable operations. Click here to watch this video with more information about their solar.  

 

• Headquarters Aromatic Garden: At HQ, the team are currently cultivating an aromatic garden to increase green spaces in the area. This initiative not only enhances the environment but also provides a dedicated space for biodiversity, supporting local wildlife and promoting ecological balance. Click here to see the garden. 

 
To find out more about Perfect Potion’s sustainability practices visit their website.