On Wednesday 30 July, Indooroopilly Shopping Centre secured a position at the top of Brisbane’s thriving fashion scene when it partnered with Vogue Australia Editor-in-Chief Edwina McCann, to deliver its spring summer 2014 fashion parade The One The Only, at Brisbane’s City Hall.
In what has been heralded as the biggest fashion event of the year, the Centre proved it is The One The Only destination for all things fashion through a spectacular never-before-seen parade, merging key summer looks with a 4D augmented reality show, inspired by fashion powerhouses Viktor & Rolf and Burberry.
The unique 4D show by Prendi Australia provided more than 500 VIP guests with the ultimate sensory experience, combining a live fashion parade with models parading a 19 metre runway in real-time, with a pre-recorded digital show – featuring another eight looks for the season – lining the inner walls of the historic Brisbane City Hall grand ballroom.
See the 4D show here
Australia’s golden girl Samantha Harris headlined the show, leading 20 models down the catwalk, wearing the season’s newest fashion and accessory designer brands, which are now available at Indooroopilly Shopping Centre’s leading designer stores.
The Australian-first event showcased international labels including Ted Baker and MAX&Co. and home-grown fashion brands Carla Zampatti, Camilla, Akira, Manning Cartell, Scanlan Theodore, Calibre and Sambag.
Internationally-acclaimed author and former model Tara Moss emceed the event, and Vogue Australia Editor-in-Chief, Edwina McCann, provided her insights into key trends for the coming season.
“Indooroopilly is a wonderful addition to the retail landscape in Brisbane with a sophisticated fashion offering,” said Edwina.
Centre Manager, Leah Mienert said she was proud to present The One The Only to Brisbane, marking a return to the Centre’s proud heritage as a fashion destination.
“This spectacular fashion parade not only marks the launch of the new spring summer collections at the Centre, but also shows that Indooroopilly Shopping Centre has emerged from its redevelopment with innovation and commitment to delivering a unique retail experience,” said Leah.
“The One The Only marks Indooroopilly Shopping Centre as a fashion destination in the river city, which we are incredibly proud of.”
Outfits were styled by Virginia Dowzer, while tresses were crafted by Australian hair queen Paloma Rose Garcia of Oscar Oscar fame, who was flown from Sydney exclusively for the evening. More than 20 faces were brought to life by the Mecca Cosmetica team which recently opened in Indooroopilly Shopping Centre.
Before the parade, guests mingled in the Landrover Lounge and were treated to an overhead acrobatic display by Aerialicious.