Category: blog

What to wear to Melbourne Cup

By marketingindooroopilly / October 28, 2014 / 0 comments / 0

Image: Gary Pepper Girl blogger Nicole Warne wearing Manning Cartell There are some dresses that are made to be worn to the races. It’s as though if they didn’t get some face-time with a marquee and a race book their time on earth would be lacking somehow. There are quite a few dresses I’ve seen…

Daisy’s Florist on global stage

By marketingindooroopilly / October 21, 2014 / 0 comments / 0

Image: Daisy’s Florist’s Shauna Larsen preparing a previous Interflora World Cup entry Floristry is a trade with little-known intricacies. For most of us buying and sending flowers, it’s about selecting something that looks impressive, but, as Daisy’s Shauna Larsen can attest, there’s so much more that goes on behind the scenes than pulling together a beautiful…

A gentleman's guide to spring racing

By marketingindooroopilly / October 19, 2014 / 0 comments / 0

Images: MJ Bale Melbourne Cup is coming up in a matter of weeks and for a the ladies, we know this means something feminine, something spring, most likely something floral. For men it’s slightly trickier – the weather’s warmer so wearing a suit has its challenges, but casual is definitely not an option. Racing season…

Gemma Ward for Country Road

By marketingindooroopilly / October 13, 2014 / 0 comments / 0

Perth-born Gemma Ward is the face of Country Road’s stunning new summer campaign video, which launches today and features scenes of the model with daughter Naia, who turns one in December. Shot in coastal NSW, the video, titled ‘summer wonder’ is set at the beach, among trees and at a beach house, and evokes everything we love…

Power pairing – the new suit

By marketingindooroopilly / October 12, 2014 / 0 comments / 0

Net-a-porter lauded the skirt suit as its new power pairing this week and it rang true for me – pencil skirts, strong jackets, it’s just about all you need to make a strong style statement at work. The ‘power’ skirt suit had a big moment in the 80s, of course. If images of Christie Brikley or…